Search Engine Optimisation (Optimization) is the practice of increasing the volume of visitors to a website by ranking high in the search engine results page. There are thousands of different strategies, tactics and techniques that can be used to influence search results in your favour. The aim of SEO is to also maintain any high positions and look for new opportunities.
Our techniques differ depending on the client and the competition, however the first thing we do is to ensure that Google can travel around your site and understand the semantics behind each page.
From here we can start performing keyword research and looking for new opportunites, but the requirements for each client are different. Our SEO team work closely with our PR team to ensure that the link-building opportunites for our clients are high quality and truly relevant to their site.
No one can guarantee a ranking on any of the search engines. If you are promised the #1 position by an SEO consultant, the best thing to do is to walk away. The only way to ensure that you will be ranked first is if they target a long-tail keyword with next to no competition. Not very useful as these keywords are also those that no-one really searches for.
We use advanced keyword research techniques, using latent semantic indexing terms to ensure that search engines fully understand your page and that each page ranks for multiple phrases.
It’s very difficult to pinpoint how long it will take to see results. The easy answer is “anything between 2 and 4 months”, depending on the size of the site, website age and Googlebot’s crawl rate. If you are told that you can see results within a week or two, they are more than likely using unethical techniques that will result in your website being penalised.
Some SEO agencies will work on a "project" basis, this can be between £250 and £1,500 for each keyword you are looking to rank for.
We don't think that the end-goal should be seeing your website high on the search results page. Instead we create a holistic SEO strategy for your whole website, with the aim of continuing to increase the volume of organic visitors and conversions from search engines.
By offering our clients bespoke monthly retainers, we can also inform them of the latest changes to Google's algorithms and if there are any immediate issues after a large Google update, we can swiftly fix them.
As SEO is a very large and complicated topic, it can be difficult to quote for prices without talking about requirements first. If you would like to know more, please call 023 8043 3348.