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Case Study –  Stannah

Brand implementation for Stannah Lifts and Stannah Stairlifts

Following a complete rebrand for the whole Stannah group, bandv were tasked with implemention of the new brand across all the marketing activities of Stannah Lifts, the commercial arm of Stannah, as well as some items for the better-known Stannah Stairlifts.

 

The Client

Stannah is a 150-year-old, global business. Leading the way in the manufacturing and distribution of lifting products, including elevators, escalators, goods lifts and stairlifts.

The Objective

Stannah wanted a complete make-over! bandv were tasked to implement new branding across all marketing activities previous, current and future. Stannah chose a fresh and modern brand style to bring themselves up-to-date with current trends and continue to maintain the quality brand that people have come to expect. The rebrand implementation was to include product brochures, sales literature, email newsletter, exhibition stands and all PR. But most importantly, Stannah requested a new website to work alongside the rebranded items. The website needed to be responsive, work on a CMS for the sales team and had to be integrated with HubSpot.

We did

A complete implementation of the new Stannah brand style, website, product brochures, sales and support literature, email newsletters, exhibition stands and much more. We also ensured that their brand messages were conveyed consistently across all media. We’re also maintaining their PPC (Adwords) and have recently created and upheld Twitter campaigns for their marketing activity.

The result

A resounding success! A smooth transition with Stannah’s new branding, increased brand awareness and consistency of quality. Not to mention a new, beautifully functional, mobile-responsive website. The new website is user-friendly, front end and back end, and will ultimately help Stannah increase sales and have a better understanding of their audience. Stannah were over the moon with the new design and are quickly adapting to the new HubSpot integration.

Stannah Lifts
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Stannah Lifts
Stannah Lifts
Stannah Lifts
Stannah Lifts
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