Request a Consultation

Marketing & Branding Blog

Tool Cool: Hey, dude, typewriters are hip again!

Posted by

shutterstock_376449439.jpg

Manicured hands up, who doesn’t remember/know what a typewriter is? Totes sure that this demographic has yet to reach maturity – if this happens at all, given the retro-trend for typing.

Although you may swoon at brand names such as IBM, Imperial, Olivetti, and Smith Corona, manual typewriters are not a common sight – unless you are a hipster.

Typewriters have become the writing tool of choice for this stylish subculture of educated 20 – 30-year-olds that swims against the mainstream (as long as it doesn’t ruffle their über-cool exterior)  this politically progressive cadre of art and indie-rocksters overflowing with creativity, intelligence and scintillating badinage.

Manual typewriters look good, are portable, and are not dependent on a power supply, other than calorie-driven digits. As long as the mechanics are oiled and the ribbon inked, they function in a bar or on a park bench; on a mountaintop or in a bathysphere at the bottom of the Mariana Trench. The overall package is wistful, romantic even; reminiscent of the Beat Generation of the 50s and 60s – arguably the first hipsters.

shutterstock_609905270-1.jpg
In common with their US counterparts, UK typewriter-toting hipsters are an urban phenomenon that congregates in cool City hotspots. If you fancy bustin' a moby, check out these imagestotes adorbs!

Unsurprisingly, none have been spotted here, in Bitterne. And there certainly aren’t any at bandv, where Macs and PCs win the Internet when it comes to digital communication. Maybe a beard or two, but strictly no typewriters.

Now, isn’t that a relief?

You’ll be glad to hear that we are cyber-fast and responsive – and officially recognised by Google and HubSpot for our digital moves. Look – you can even contact us via this hip call-to-action . . . 

New Call-to-action

 

 

 

Topics: Digital Marketing