It pays to invest in Events. They are social occasions. Visitors have high expectations of them. They are experiential and generate positivity. Trade or consumer, whatever your business size, they reap real results.
Events should play a key part in your sales and marketing strategy, and here’s why…
1. Real-time rocks the people-factor:
You can’t beat face-to-face. Good old-fashioned human interaction has a valid role in our increasingly digital world. It boosts positivity in a big way. Remember human warmth? Above all, people remember how you make them feel. Business introductions happen, confidence is built, first moves are made – real results in themselves. But there’s a substantial knock-on effect: more cautious contacts, those that take some persuading, are more likely to look you up later on the Internet – your Social Media profiles, your website. It’s all part of establishing confidence and the likelihood of them contacting you – new leads for you to convert into sales.
2. Real-time builds marketing might:
Events build and strengthen relationships. Prospects and customers are well aware that events are a great place to interact and compare with others; this helps them feel in control. They fully experience your brand which fuels their engagement with it. Events build on this connection, boosting subliminal post-show positivity – that feel-good feeling that makes us all more likely to spend!
3. Real-time raises awareness:
Events are the best way to network. Visitors expect to learn more, gain more insight into you brand/products/services, and to make new contacts and reaffirm existing ones. By getting their attention, by being easy to approach with all the information they need to make a decision, they are more likely to invest in You.
Proof Events work…
Stannah at The Facilities Show
bandv client, Stannah Lifts, is a regular attendee at major UK Events, especially The Facilities Show, THE flagship facilities management event in the industry held annually at ExCel London.
Why? Because this forward-looking Company recognises that face-to-face networking builds brand awareness, confidence, better relationships, and ultimately creates new customers.
Visitors are kept up to date with a comprehensive package of information –evolving product ranges and services; legislation, issues and challenges that face the lift industry in general. Knowledge is shared, current issues discussed, and best-fit solutions offered.
Result? Positivity – feel-good relationship building – bigger chance of business.
Of course, big company presence at high profile Events needs expert support
How bandv event management expertise helps Stannah maximize its Event Impact:
- Stand design and build
- Sales literature
- Personnel lanyards
No marketing stone is left unturned in bandv’s efforts to ensure Event success. And it works, as Peter Perry, Service Director at Stannah Lift Services, confirms:
“When Stannah exhibits we know we can totally rely on the bandv team to design, produce and deliver our Stand, and all our support material and PR. They maximize our opportunities before, during and after the Show period, supporting us all the way by providing an outstanding service.”
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