Digital marketing inhabits a dynamic cosmos starred with technological wizardry, buzzwords and jargon that can bamboozle more than edify. So here we explain a few of today’s major trends, changes and terminology. We hope it helps…
Online streaming media that can be both recorded and broadcast in real time via the internet, using a camera and computer. Your viewers play the content via the web, mobile devices, Roku, Apple TV and Twitch.tv, and on apps such as Facebook Live, Periscope and 17.
Smart systems and software that manage tasks for you – time-consuming, repetitive tasks such as emails, social media and other website actions.
MA streamlines and measures marketing and workflows, optimising efficiency and growing your ROI faster. Think HubSpot, bandv’s inbound marketing platform of choice – and one that has earned us Gold Certified Agency Partner status.
Automation is getting smarter by the minute, so it pays to buddy up big time. For more insight, read our blog: Riding the AI Wave.
The brains behind automation, ML will take your data and go figure the fastest and most accurate route forward for your inbound activities. Using content and automation – including cross-channel campaigns, lead scoring, personalisation and sales forecasting – ML will help you interpret, anticipate and act on the challenges faced by your end-users more quickly and with more precision than your rivals.
A form of machine learning where the program is able to teach itself and understand the difference between a good and a bad outcome. It’s the thinking power behind driverless cars and voice control facilities in mobile phones, tablets, TVs and hands-free speakers.
1950s – 1980s: Artificial Intelligence: science fiction becomes science fact
1980s – 2010s: Machine Learning: the birth and rise of machine learning
2010s – ongoing: Deep Learning: smarter machine learning powers the AI revolution
The power behind many forms of digital transformation, including AI. Thanks to computers and associated technologies data has really taken off and we are swamped in the stuff. So Big Data is the wealth of all this data and our ability to flex it to our advantage in many areas – including your digital marketing.
The future of web advertising, it supports your online campaigns by blending your target market knowledge with technology. PM helps you to customise your messages to your audience at the right time and in the right way. You’ll respond to real-time signals across screens and channels. A complex but effective process that accounts for a big chunk of digital advertising spend. Stick with traditional ways of purchasing ads and you’ll lose out to digitally smart competitors.
An incisive process that determines the most efficient way to grow your business by rapid analyses and testing across all areas, from your marketing funnel to product/service development and sales.
You need a professional team of growth hackers for this e.g. marketers, developers, engineers and product managers, dedicated to building and engaging your end-users. They plough a cost-conscious digital route based on social media, viral marketing and targeted advertising.
A must-have for start-up companies, GH covers lowering cost per customer acquisition, customer retention, and long-term sustainable growth.
Facebook’s Real-world Tools
Video: Still king of content and a key component of Facebook marketing. FB users watch around 100 million hours of video every day with a 135% more organic reach than images.
Facebook Live: 178% higher than average post engagement. Allows you to live stream events (of your creation), share as you broadcast, publish recap posts with links to embedded videos so no one misses out.
Augmented Reality/Virtual Reality: Camera Effects Platform and Facebook Spaces allow you to explore a whole new sphere of interactions, opening new areas of branding opportunities. From creating original images, with 3D environments built out from 2D photos to interacting with consumers/clients as avatars in virtual reality.
GIFs: If a picture paints a thousand words then a GIF paints millions. Best used as a complementary component in a visual content series.
A new way to reach your target market. Ads can trigger voice searches on viewers’ computers, and people can order directly through devices such as Amazon’s Alexa. Voice recognition comes into its own when it comes to search – Google states that 20% of mobile search queries submitted via its app use voice. A key technology that will maximise your SEO.
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Still discombobulated*? Want to master all the trends and changes? Be up on the jargon? Make it work for you? You can't afford not to. Digital marketing's a rapidly ballooning technology.
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