Bold but true: copywriting underpins every function in a multi-disciplinary marketing agency – ignore it to your detriment.
;) Copywriting empowers graphic design
Because it’s the meat on the bones. Good-looking website + lousy writing? Nix. Who’s going to read that? So-so-looking website + smart copy? Darn sight more likely to get readers and response.
;) Copywriting empowers digital marketing
Because Google rewards websites that lure, hook and drive their demographic to respond – to click those calls to action. It’s called quality content – the province of the copywriter (with a nod to SEO/PPC, naturally).
;) Copywriting empowers social media
Because bait copy must be beautifully crafted for those virtual nets to haul in a bumper catch. No such thing as online overfishing, so full marks for your green credentials too.
;) Copywriting empowers blogging
Because content reigns, and blogs are a top tool when it comes to temptation, building brand awareness, showing you know your onions and populating your email database. This requires more than a blog-savvy writer. It requires a blog-savvy copywriter skilled in the digital tools and tactics of persuasion, branding and advertising.
;) Copywriting empowers public relations
Because, once again, source copy is the wellspring of effective marketing. Without it, publicity flounders.
A synonym for Omniarch? How about God? Copywriting is God. Yes, that’ll do nicely.
Exaggeration? Not a bit of it. If you haven’t got an inhouse copywriter, then it’s high time you got this all-powerful, all-knowing being on your side.
And it doesn’t hurt if this being works for a marketing agency that is a Google Premier Partner, a HubSpot Gold Partner, a regular presence at international HubSpot conferences, a big noise on the regional marketing scene (WTF and HUGs) – attending and organising big digital events – and fast becoming a thought-leader in its field.
Contact us now for full access to our writing capability – and the marketing headway that this empowers…